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Smarter Marketing Decisions, Backed by Analytics
DecisionPro® develops advanced marketing analytics software used by educators, analysts, and strategy teams to make better, data-driven decisions. Our tools help users apply proven marketing models to real-world problems such as market selection, positioning, forecasting, and resource allocation.
Enginius® is DecisionPro’s modern, web-based marketing analytics platform. It enables users to apply advanced analytical models without heavy programming, making sophisticated analysis accessible, teachable, and practical. Visit the Enginius website to learn more about the platform.
Marketing Engineering for Excel
(Legacy Product)
Marketing Engineering for Excel (MEXL) is a legacy DecisionPro product previously used in academic and professional settings. If you have a current business license or your instructor has given you an MEXL license for classroom use, please visit the MEXL support page for details.
What We Do
DecisionPro specializes in marketing decision-support software grounded in quantitative analysis. Our tools help users apply proven marketing models to real-world problems such as market selection, positioning, forecasting, and resource allocation.
Unlike black-box AI systems, DecisionPro software emphasizes transparency, rigor, and managerial insight — making it well suited for both education and professional decision-making.
Please visit us at Enginius.biz to learn more about our current software product.
Why DecisionPro
Analytical Rigor
Built on established marketing science and proven analytical models.
Decision-Focused Design
Every tool is designed to support real managerial decisions, not just analysis for its own sake.
Education Ready
Academic offering including software, business cases, and textbook in one convenient bundle.